UX & Product Designer

I make complicated software feel obvious.

Selected work

Coming soon

Ask Me Agent.

“Ask me” doesn’t just answer questions: it personalizes search answers and results to the nutrition goals of each user and their family.

Ask me suggests cheaper products with similar benefits, each tagged with who in the family it suits

Personalization badges show who in the family each product suits

Badges: pregnancy, heart health, child growth
  • 15% more calcium than average, good for Raju’s growth needs.
  • More potassium than average, good for Manisha’s pregnancy.

Coming soon

Business Reporting Agent

An agent that analyses your business data to answer your questions about how your business is performing.

Saved millions of dollars in taxes

By improving stakeholder visibility and coordination across a complex, multi‑stakeholder process (GIFAGlobal Incentive Fee Awards), helping prevent the delays that result in tax liability.

The GIFA fund details page: process streamline, allocations and awards for a fund

Cut fee management effort by 40 minutes

By reducing the fee templates a single classroom needed from an average of 9 to 1.

The fee master template: fee types, amounts and payment schedules in one template

Reduced support calls

By making it easy to create a new automation.

The automation builder: choose the event, the conditions and the action, step by step

Coming soon

Reduced the compliance review effort with AI

By designing an AI feature that does all the review work and suggests a final action, with AI reasoning and evidence for humans.

A document under review: the AI suggestion, its confidence score and the evidence behind it

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